Pricing Strategy That Protects Margin – Not Just Volume

Who This Is For

• You suspect discounts and exceptions are quietly destroying profit.

• Your team still uses cost-plus pricing while competitors price from value.

• You operate in KSA / GCC where visas, EOSB, housing and long projects make every pricing mistake expensive.

• You want board-ready logic behind your prices, not “because that’s what we’ve always charged”.

What You Get From Our Pricing Work

- Higher realized margin, not just higher list prices.

- Fewer surprises on long contracts and fixed-price projects.

- A clean logic behind every price: cost, capacity use, and willingness to pay.

- A simple pricing governance system that sales, finance, and operations can actually follow.

You don’t just receive advice. You leave with working spreadsheets, rules, and dashboards that your team can use the next day.

Our Pricing Strategy Solutions

PRC-01 – Price Leak Finder

Purpose:

Find where margin is leaking today – and stop it without triggering a customer revolt.

Typical problems we see:

- “We give different prices for the same product to similar customers.”

- “We win the job, then discover the profit vanished in execution.”

- “Sales has more freedom than finance is comfortable with.”

What we do:

1. Map your price waterfall – from list price down to pocket margin.

2. Identify discount patterns by product, customer, channel, and salesperson.

3. Flag non-negotiated giveaways: free services, extra scope, urgent deliveries, rush jobs.

4. Quantify lost margin on a sample of deals and scale it to annual impact.

5. Build practical rules for discounts and approvals.

Tangible outputs:

- A Price Leak Report showing where and how margin is lost.

- A simple discount and approval policy by segment / deal size.

- A Sheets/Excel price waterfall model your team can update.

- A priority list of quick wins that can be implemented in 30–60 days.

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PRC-02 – GCC Willingness-to-Pay Reset

Purpose:

Move away from cost-plus. Price according to what your best customers are actually willing to pay for outcomes.

Typical problems we see:

- Pricing decisions focus on cost and competitor list prices, not outcomes.

- High-value segments pay the same as low-value ones.

- Innovation is underpriced or not communicated clearly.

What we do:

1. Segment your customers by industry, size, and use case.

2. Identify the outcomes they care about (downtime reduction, speed, safety, compliance, etc.).

3. Estimate willingness to pay by segment using existing deals and market references.

4. Redesign your price architecture: tiers, bundles, add-ons, surcharges.

5. Define clear messaging so sales can explain your value without falling back to discounts.

Tangible outputs:

- A Price Architecture Blueprint with tiers, bundles, and rules.

- Segment-level WTP bands that show where you’re under or overpricing.

- Updated offer and pricing sheets ready for client-facing use.

- A short sales pricing playbook with talk tracks and objection-handling.

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PRC-03 – Pricing Discipline System

Purpose:

Make pricing discipline a normal part of your monthly management – not a one-time project.

Typical problems we see:

- Pricing improvements fade after 3–6 months.

- New salespeople revert to “whatever it takes to win the deal”.

- Management doesn’t get a clear monthly view of margin vs discount behavior.

What we do:

1. Define pricing KPIs that matter: realized margin, discount levels, mix impact.

2. Build a Pricing Dashboard in Sheets/Excel linked to your ERP/accounting exports.

3. Set up a simple monthly pricing review rhythm with owners / CFO / sales.

4. Design governance rules: who approves what, when to update prices, when to walk away.

Tangible outputs:

- A working pricing dashboard (no new software required).

- A one-page pricing governance charter (roles, rules, and boundaries).

- Templates for monthly pricing review packs for management or boards.

How Our Pricing Method Works

Whether you choose one solution or the full package, we follow a disciplined, McKinsey-style problem-solving approach adapted to GCC mid-market realities:

1. Clarify the problem

What exactly is broken in your pricing: margins, win rates, discount culture, or something else?

2. Map the economics

We link pricing to cost, capacity, and cash so you see the financial impact clearly.

3. Diagnose patterns

Using your data (even if messy), we identify where and why prices fail: customer segment, product, contract type, or internal process.

4. Design the pricing system

We don’t just define better prices. We design rules, fences, tiers, and governance that fit your business model.

5. Implement and transfer

We set everything up in Google Sheets / Excel and clear docs, then train your team to run it without us.

Why Work With 3Ms Business Instead of a Big Firm?

You’re not buying a glossy slide deck. You’re buying execution and discipline.

- Same structured thinking, less noise

You still get hypothesis-driven analysis, clear logic, and a step-by-step method—but without a 6–7 figure consulting bill.

- GCC operational reality built-in

Our work accounts for visas, EOSB, housing, long payment terms, and local labor rules which global models often ignore.

- Implementation-first

You leave with ready-to-use tools: pricing sheets, dashboards, rules, and review rhythms your team can own.

- Direct access to the consultant

No layers, no junior rotation. You work directly with a certified consultant with 20+ years in costing, pricing, and strategy.

Engagement Options

You can start small and scale up as needed:

- Pricing Health Check – 2–3 weeks

Quick review of current pricing, discounts, and margins. High-level Price Leak snapshot and prioritized issues.

- Core Pricing Upgrade – 6–8 weeks

Includes PRC-01 (Price Leak Finder) and PRC-02 (GCC Willingness-to-Pay Reset). New price architecture plus discount and approval rules.

- Full Pricing Discipline System – 10–12 weeks

Includes PRC-01, PRC-02, and PRC-03. Dashboards, governance, and a monthly review process embedded into your management rhythm.

Final CTA

Share a sample of your recent quotes and invoices, and we’ll show you where pricing leaks are happening today and what’s possible with a disciplined pricing system in your business.